Between
Spain and Scandinavia
Hey there, I’m Bea!
Founder of Spinal Design Studio
Starting my career as a designer crafting marketing campaings, brands and digital products, one day I decided to swap the warm heat of Spain for the cold fjords of Norway.
Rather to chase a location, I immersed myself in the scandinavian design culture, and while working with product teams, I kept seeing the same patterns:
Strong SaaS products with weak positioning.
Smart teams losing users before value was ever clear.
Design that looked good, but didn’t move the business forward.
So one day
I asked myself
How to make real impact on people right from the start?
How can we compete with larger players without a large team?
How do we make the product intuitive and self-explanatory?
After two years of learning and absorbing their expertise and mindset, and taking products all the way to Fortune 500 and OPEC clients. I believed it was possible to make this knowledge accessible to any new players.
So I founded Spinal Design Studio: a space where startups and tech companies digital products are helped to stop losing money, without complex marketing systems, unnecessary features, or burning out their support teams.
How do
we help
With a clear methodology and a structured approach, each part of the project is designed to focus on improving what companies have in order to transform it into a cohesive system that works as one, like the vertebrae that form a strong spine.
3
Awards in
Design & Marketing
6
Startup
collaborations
9
Global
Companies
What
customers says
“Beatriz is an efficient designer who’s always available. She’s positive and attentive to your needs. I highly recommend her as a designer and illustrator!”
María Navarro
Founder - Fit My Legs
“Beatriz was awesome to work with! She helped me put together a really clear library of lo-fi components that I’ve been using to play around with different user flows and guide an AI to build apps.
Super easy to collaborate with and really nailed what I needed. I highly recommend her to anyone looking for thoughtful and high-quality design support.”
Daniel Arévalo
Lead Product Experience Designer - Omny
“Beatriz is passionate about design, loving both UX/UI and branding, and innovating in terms of pieces and formats, always proposing creative ideas in line with current market trends.
She executes quickly and is very good at art direction, product design, UX research, and UI. she can spot flaws and provide solutions, highlighting the value of their work and that of those who work with them from different agencies.
Restless talent.”
Scherezade Orozco
Marketing Lead - Jabón Lagarto
Delaying improvements
often means missed opportunities
Hey there, I’m Bea!
Founder of Spinal Design Studio
Starting my career as a designer crafting marketing campaings, brands and digital products, one day I decided to swap the warm heat of Spain for the cold fjords
of Norway.
Rather to chase a location, I immersed myself in the scandinavian design culture, and while working with product teams,
I kept seeing the same patterns:
Strong SaaS products with weak positioning.
Smart teams losing users before value was ever clear.
Design that looked good, but didn’t move the business forward.
So one day
I asked myself
How to make real impact on people right from the start?
How can we compete with larger players without a large team?
How do we make the product intuitive and self-explanatory?
After two years of learning and absorbing their expertise and mindset, and taking products all the way to Fortune 500 and OPEC clients. I believed it was possible to make this knowledge accessible to any new players.
So I founded Spinal Design Studio: a space where startups and tech companies digital products are helped to stop losing money, without complex marketing systems, unnecessary features, or burning out their support teams.
How
we help
With a clear methodology and a structured approach, each part of the project is designed to focus on improving what companies have in order to transform it into a cohesive system that works as one, like the vertebrae that form a strong spine.
Hey there, I’m Bea!
Founder of Spinal Design Studio
Starting my career as a designer crafting marketing campaings, brands and digital products, one day I decided to swap the warm heat of Spain for the cold fjords
of Norway.
Rather to chase a location, I immersed myself in the scandinavian design culture, and while working with product teams,
I kept seeing the same patterns:
Strong SaaS products with weak positioning.
Smart teams losing users before value was ever clear.
Design that looked good, but didn’t move the business forward.
So one day
I asked myself
How to make real impact on people right from the start?
How can we compete with larger players without a large team?
How do we make the product intuitive and self-explanatory?
After two years of learning and absorbing their expertise and mindset, and taking products all the way to Fortune 500 and OPEC clients. I believed it was possible to make this knowledge accessible to any new players.
So I founded Spinal Design Studio: a space where startups and tech companies digital products are helped to stop losing money, without complex marketing systems, unnecessary features, or burning out their support teams.
How
we help
With a clear methodology and a structured approach, each part of the project is designed to focus on improving what companies have in order to transform it into a cohesive system that works as one, like the vertebrae that form a strong spine.
What
customers says
“Beatriz was awesome to work with! She helped me put together a really clear library of lo-fi components that I’ve been using to play around with different user flows and guide an AI to build apps.
Super easy to collaborate with and really nailed what I needed. I highly recommend her to anyone looking for thoughtful and high-quality design support.”
Daniel Arévalo
Lead Product Experience Designer - Omny
“Beatriz is an efficient designer who’s always available. She’s positive and attentive to your needs. I highly recommend her as a designer and illustrator!”
María Navarro
Founder - Fit My Legs
“Beatriz is passionate about design, loving both UX/UI and branding, and innovating in terms of pieces and formats, always proposing creative ideas in line with current market trends.
She executes quickly and is very good at art direction, product design, UX research, and UI. she can spot flaws and provide solutions, highlighting the value of their work and that of those who work with them from different agencies.
Restless talent.”
Scherezade Orozco
Marketing Lead - Jabón Lagarto
3
Awards in Design & Marketing
6
Startup collaborations
9
Global Companies
Delaying improvements
often means missed opportunities
Starting my career as a designer crafting marketing campaings, brands and digital products, one day I decided to swap the warm heat of Spain for the cold fjords
of Norway.
Rather to chase a location, I immersed myself in the scandinavian design culture, and while working with product teams,
I kept seeing the same patterns:
Strong SaaS products with weak positioning.
Smart teams losing users before value was ever clear.
Design that looked good, but didn’t move the business forward.
So one day
I asked myself
How to make real impact on people right from the start?
How can we compete with larger players without a large team?
How do we make the product intuitive and self-explanatory?
After two years of learning and absorbing their expertise and mindset, and taking products all the way to Fortune 500 and OPEC clients. I believed it was possible to make this knowledge accessible to any new players.
So I founded Spinal Design Studio: a space where startups and tech companies digital products are helped to stop losing money, without complex marketing systems, unnecessary features, or burning out their support teams.
Starting my career as a designer crafting marketing campaings, brands and digital products, one day I decided to swap the warm heat of Spain for the cold fjords
of Norway.
Rather to chase a location, I immersed myself in the scandinavian design culture, and while working with product teams,
I kept seeing the same patterns:
Strong SaaS products with weak positioning.
Smart teams losing users before value was ever clear.
Design that looked good, but didn’t move the business forward.
So one day
I asked myself
How to make real impact on people right from the start?
How can we compete with larger players without a large team?
How do we make the product intuitive and self-explanatory?
After two years of learning and absorbing their expertise and mindset, and taking products all the way to Fortune 500 and OPEC clients. I believed it was possible to make this knowledge accessible to any new players.
So I founded Spinal Design Studio: a space where startups and tech companies digital products are helped to stop losing money, without complex marketing systems, unnecessary features, or burning out their support teams.
“Beatriz was awesome to work with! She helped me put together a really clear library of lo-fi components that I’ve been using to play around with different user flows and guide an AI to build apps.
Super easy to collaborate with and really nailed what I needed. I highly recommend her to anyone looking for thoughtful and high-quality design support.”
Daniel Arévalo
Lead Product Experience Designer - Omny
“Beatriz is an efficient designer who’s always available. She’s positive and attentive to your needs. I highly recommend her as a designer and illustrator!”
María Navarro
Founder - Fit My Legs
“Beatriz is passionate about design, loving both UX/UI and branding, and innovating in terms of pieces and formats, always proposing creative ideas in line with current market trends.
She executes quickly and is very good at art direction, product design, UX research, and UI. she can spot flaws and provide solutions, highlighting the value of their work and that of those who work with them from different agencies.
Restless talent.”
Scherezade Orozco
Marketing Lead - Jabón Lagarto
3
Awards in Design & Marketing
6
Startup collaborations
9
Global Companies
Delaying improvements
often means missed opportunities